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Anatomy of Brand Development

Choosing the logo is only the beginning of a great brand identity. Brand Development defines your brand’s goals. Your brand encompasses everything your customers experience when they come into contact with your business, from the greeting on your answering machine to what your employees wear; it’s much more than just your business cards and letterhead. With this in mind, we develop a clear Plan for the brand message for your business.

Included in Branding Development
is the refinement of your:

  • Vision
  • Mission
  • Personality
  • Value Proposition
  • Product differentiation
  • Audience identification

Once these are identified, we develop a creative marketing plan. This plan outlines the most effective media path to use to reach your target audience and use your budget wisely.

The marketing plan ensures that every message ties back to your brand identity. The marketing plan provides the direction needed to deliver your message properly to your target audience. The plan serves as a road map to keep everyone on the same page and generating consistent and appropriate messages every time.

Based on your marketing plan, we will develop an advertising campaign, a website, business cards, apps, e-mail campaigns, direct mail pieces, brochures and television commercials to get your message out. Applying the brand to the right scope of materials based on the step-by-step process outlined in the marketing plan carefully builds your brand message. When this thoughtfully constructed brand message reaches your target audience, it is sure to be a winner.

Penguin suits design this logo for our client, Key Concierge

We designed these unique and clever business cards for  Key Concierge

To accompany your logo, we will design a style guide for you that outlines all aspects of your brand, as well as the appropriate of your logo

Why Brand Development is Essential

It is essential to understand and meet the needs of your audience. By developing a branding plan you will:

  • Deliver a clear message
  • Confirm credibility
  • Connect your audience to your company
  • Motivate consumers
  • Reinforce Loyalty

A strong brand is invaluable as the battle to get new customers and retain current ones intensifies daily. It’s important to spend time investing in researching, defining, and building your brand. When you plan and execute comprehensively and thoughtfully, your brand resides in the hearts and minds of customers. After all, your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.