Social is fun and it works.

Adhering to a strategic plan will help give a sense of order to your B2B social media marketing. The truth is that B2B social media works best as a tool that you can use to gently influence your targeted audience.

Building a following

Trust is critical in B2B social media marketing. Here is where you market to the target audience you may not be able to reach any other way. You post your brand message where potential accounts are most likely to see you. You can do this by sharing, following and commenting on conversations and offering relevant expertise and insight that these users will find valuable.

Informative not selling posts…Social media is just that, it’s social.

Many B2B social media marketing campaigns put their primary focus on pay-per-clicks ads. These ads are measurable, but they can be costly.

Traditional websites are all about making sales and closing deals; in the process, they miss the opportunity to connect to vast sections of customers.

Traditional websites are all about making sales and closing deals; in the process, they miss the opportunity to connect to vast sections of customers.

Whether you are a retail store or a dental office, branding your business is important.

Branding should be seamless, consistent, and engaging. Start with a strong brand identity that establishes not only your look but also your core values both toward the customer and within your company.

You knew we were gonna get here. The bottom line. How much is your company’s growth going to cost?

All marketing plans have a section for budgets. Be realistic about the costs. It’s a good idea to estimate your spending and then add a contingency buffer; I like to over-budget by approximately 25% because, well let’s face it, stuff happens.