The competition to get on the first page of Google’s search results is growing every day. To get and keep your website there, you need to make sure your website follows a few basic steps.
Eye on Marketing
Your Website is Your Storefront
Your website works for you 24 hours a day, seven days a week. It works when you are sleeping, when you are on vacation, and when you are working with other clients. It is the ultimate tool that allows you to multi-task. However, if your site it not up-to-date, optimized, or designed with mobile devices in mind, are you missing opportunities? YES
5 Marketing Plan Essentials (+1 More)
Marketing has 5 easy-to-miss essential components that can make all the difference between a good marketing plan and a successful marketing plan.
1. What makes your product or service different?
Logos And How To Use Them To Grow Your Business
Your logo is the visual essence of your brand, and whether you opt for a word graphic of your business name, a pictorial icon, or both, it’s a vital part of your company’s image and the visual identity of your brand.
Do you need one?
YES. Every business needs an unforgettable image that encompasses the unique spirit of your company. A powerful image will keep your company front and center the next time consumers need your product or service.
Elements of a Good Website
If you have an existing site, or plan to develop one in the near future, it’s important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it. Today we look at the five general components involved in making a website successful.
Why Your Website Must Be Responsive
Mobile usage has exploded. Your website is being viewed more and more on mobile devices. If your website can not be viewed and navigated cleanly and easily on mobile devices you are losing traffic and sales. I know you have a site, hmm; how can I get you to stop ignoring the need for a mobile website?
First Class of Business Empowerment Graduates
On September 23rd, Debi Lamb-Burrows, head storyteller of Penguin Suits, Inc., graduated from the Business Empowerment program.
Woman in Business – Part II
This is a follow up of more lessons I’ve learned in the woman-owned business world. Please make sure to read our first article Woman in Business -Part I before reading the second part below.
Woman in Business – Part I
I’m a woman in business, not a woman in a man’s world. The business world does not belong to men. It is comprised of people – good and bad, liars and cheaters, givers and takers, nurturers and the not-so-nurturing. Watching my father for many years as a small business owner, I knew owning your own company was hard, but very rewarding. It is all I ever wanted to do.
Essential Elements Of A Great Landing Page
So you want to start a Social Media Campaign? Great! You have designed the ad and decided where to run it. The next question is: How do you track its effectiveness? The answer: by using a landing page.