To better understand how to market for Google+, it helps to know what the demographic is, as well as the profile of the typical user. This infographic gives some interesting statistics.

To encourage engagement, on Google+ follow the formula:

• Create a post title that is no more than 40 characters long and use asterisks at each end to make it bold.
• Summarize the post so the reader knows what to expect. Keep to 159 characters, 3 lines of text.
• Include a link to an image or video.
• Add some personal thoughts to create a connection with followers and encourage engagement.
• Three to five hashtags will improve discovery in Google+ and Google search.
• Stay on topic.
• Share business posts from personal pages.
• It is good to use third-party content.
• Track Metrics.

Google+ is great. Google likes good and indexes the content you post. If you need help contact Penguin Suits. We can help you develop great social media strategy. Penguin Suits is your Creative Results-Oriented Advertising Agency Devoted to Consistent and Effective Lead Generation! Just ask we can help.

Debi Lamb-Burrows
830.816.8238
new.penguinsuits.com